Macbeth Quotes Explained

'Macbeth' Quotes Explained Macbeth, William Shakespeares bloodiest play, is one of the most quoted dramatic works in the English language. Memorable lines from the tragedy explore themes like reality and illusion, ambition and power, and guilt and remorse. Famous quotations from Macbeth are still recited (and sometimes spoofed) today in movies, TV shows, commercials, and even the daily news. Quotes About Reality and Illusion Fair is foul, and foul is fair:Hover through the fog and filthy air.(Act I, Scene 1) The Tragedy of Macbeth opens with an eerie, supernatural scene. Amidst thunder and lightening, three witches moan into the wind. They tell us that nothing is as it seems. Whats good (fair) is evil (foul). Whats evil is good. Everything is strangely reversed. The witches- also called weird sisters- are odd and unnatural. They speak in sing-song rhymes, but describe filth and evil. Theres an unexpected rhythm to their words. Most of  Shakespeares characters speak in iambs, with the emphasis falling on the second syllable: da-dum, da-dum. Shakespeares witches, however, chant in  trochees. The emphasis falls on the first syllable: Fair is foul, and foul is fair. This particular quote is also a paradox. By pairing opposites, the witches disrupt the natural order. Macbeth aligns himself with their twisted thinking when he echoes their words in Act I, Scene 3: So foul and fair a day I have not seen[.] Shakespeares witches are fascinating because they force us to question the natural order of things, as well as our notions about fate and free will. Appearing at key moments in Macbeth, they chant prophesies, spark Macbeths lust for the throne, and manipulate his thinking. Is this a dagger which I see before me,The handle toward my hand? Come, let me clutch thee.I have thee not, and yet I see thee still.Art thou not, fatal vision, sensibleTo feeling as to sight? Or art thou butA dagger of the mind, a false creation,Proceeding from the heat-oppressed brain?(Act II, Scene 1) The witches also set the tone for moral confusion and hallucinatory scenes like Macbeths encounter with a floating dagger. Here, Macbeth is preparing to murder the king when delivers this haunting soliloquy. His tortured imagination (heat-oppressed brain) conjures the illusion of the murder weapon. His soliloquy becomes a chilling apostrophe in which he speaks directly to the dagger: Come, let me clutch thee. The dagger, of course, cannot respond. Like many things in Macbeths distorted vision, its not even real. Quotes About Ambition and Power Stars, hide your fires;Let not light see my black and deep desires.(Act I, Scene 4) Macbeth is a complex and conflicted character. His comrades call him brave and worthy, but the witches prophecy has awakened a secret longing for power. These lines, spoken by Macbeth as an aside, reveal the  black and deep desires he struggles to hide. Lusting for the crown, Macbeth plots to kill the king. But, on reflection, he questions the practicality of such an action. I have no spurTo prick the sides of my intent, but onlyVaulting ambition, which oerleaps itselfAnd falls on the other.(Act I, Scene 7) Here, Macbeth acknowledges that ambition is his only motivation (spur) to commit murder. Like a horse spurred to leap too high, this much ambition can only result in downfall. Ambition is Macbeths tragic flaw, and its possible that nothing could have saved him from his fate. However, much of the blame can be placed on his wife. Power-hungry and manipulative, Lady Macbeth vows to do whatever it takes to advance her husbands murderous plan. †¦Come, you spiritsThat tend on mortal thoughts, unsex me here,And fill me from the crown to the toe top-fullOf direst cruelty! make thick my blood;Stop up the access and passage to remorse,That no compunctious visitings of natureShake my fell purpose, nor keep peace betweenThe effect and it! Come to my womans breasts,And take my milk for gall, you murdering ministers,Wherever in your sightless substancesYou wait on natures mischief!(Act I, Scene 5) In this soliloquy, Lady Macbeth braces herself for murder. She rejects Elizabethan notions of womanhood (unsex me), and begs to be rid of soft emotions and female visitings of nature (menstruation). She asks the spirits to fill her breasts with poison (gall). Womens milk is a recurring motif in Shakespeares play, representing the soft, nurturing qualities Lady Macbeth renounces. She believes that her husband is too full o the milk of human kindness (Act I, Scene 5) to kill the king. When he waffles, she tells him that she would rather murder her own infant than abandon their murderous plan. †¦I have given suck, and knowHow tender tis to love the babe that milks me:I would, while it was smiling in my face,Have pluckd my nipple from his boneless gums,And dashd the brains out, had I so sworn as youHave done to this.(Act I, Scene 7) In this shocking rebuke, Lady Macbeth attacks her husbands manhood. She implies that he must be weak- weaker than his wife, weaker than a nursing mother- if he cannot keep his vow to take the throne. Elizabethan audiences would have been repulsed by Lady Macbeths raw ambition and reversal of traditional sex roles. Just as her husband crossed moral boundaries, Lady Macbeth defied her place in society. In the 1600s, she may have appeared as weird and unnatural as the witches with their eerie incantations. Todays attitudes are very different, yet ambitious and powerful women still arouse suspicion. Critics and conspiracy theorists have used the name Lady Macbeth to deride public figures like Hillary Clinton and Julia Gillard. Quotes AboutGuilt and Remorse Methought I heard a voice cry Sleep no more!Macbeth does murder sleep.†¦What hands are here? ha! they pluck out mine eyes.Will all great Neptunes ocean wash this bloodClean from my hand? No, this my hand will ratherThe multitudinous seas in incarnadine,Making the green one red.(Act II, Scene 2) Macbeth speaks these lines immediately after murdering the king. To murder sleep has a double meaning. Macbeth has killed a sleeping man, and hes also killed his own serenity. Macbeth knows that because of this action, he will never be able to rest peacefully.   The guilt Macbeth feels stirs hallucinations and gruesome visions of blood. Hes shocked by the sight of his murderous hands. (They pluck out mine eyes.) In his tormented mind, his hands are soaked with so much blood, they would turn the ocean red.   Lady Macbeth shares Macbeths crime, but does not immediately show guilt.  She coldly returns the daggers to the crime scene and smears blood on the kings sleeping grooms so that they will be blamed. Seemly unruffled, she tells her husband, A little water clears us of this deed (Act II, Scene 2). Out, damned spot! out, I say! - One: two: why,then, tis time to dot. - Hell is murky! - Fie, mylord, fie! a soldier, and afeard? What need wefear who knows it, when none can call our power toaccount? - Yet who would have thought the old manto have had so much blood in him.†¦.The thane of Fife had a wife: where is she now? - What, will these hands neer be clean? - No more othat, my lord, no more o that: you mar all withthis starting.†¦Heres the smell of the blood still: all theperfumes of Arabia will not sweeten this littlehand. Oh, oh, oh!†¦Wash your hands, put on your nightgown; look not sopale. - I tell you yet again, Banquos buried; hecannot come out ons grave.†¦To bed, to bed! theres knocking at the gate:come, come, come, come, give me your hand. Whatsdone cannot be undone. - To bed, to bed, to bed! (Act V, Scene 1) The king is only one of many killings during Macbeths bloody reign. To hold onto his ill-gotten crown, he orders the slaughter of his friend Banquo and the entire household of Lord Macduff, the Thane of Fife. Macbeth suffers fits of hysteria and hallucinates Banquos ghost with blood-clotted hair. But its the hard-hearted Lady Macbeth who eventually collapses under the weight of guilt, and she is the one who gives this monologue. Sleepwalking, she wrings her hands and babbles about the stain of so much spilled blood.   The phrase Out, damned spot! can seem comical to modern readers. Lady Macbeths distraught words have been used in advertisements for products ranging from household cleaners to acne medicines. But this is the raving of a woman who teeters on the brink of madness.   Parts of Lady Macbeths monologue, like the incantation of the witches, depart from the traditional iambic pentameter. In a metrical pattern called a spondee, she strings together syllables that have equal weight: Out-damned-spot-out. Since each one-syllable word is equally stressed, the emotional tension is heightened. Readers (or listeners) are more likely to feel the impact of each word. The words themselves seem nonsensical. They are non sequiturs, jumping from thought to thought. Lady Macbeth is reliving all the crimes, remembering sounds, smells, and images. One after the other, she names murder victims: the king (the old man), Macduffs wife, and Banquo. To-morrow, and to-morrow, and to-morrow,Creeps in this petty pace from day to dayTo the last syllable of recorded time,And all our yesterdays have lighted foolsThe way to dusty death. Out, out, brief candle!Lifes but a walking shadow, a poor playerThat struts and frets his hour upon the stageAnd then is heard no more: it is a taleTold by an idiot, full of sound and fury,Signifying nothing.(Act V, Scene 5) Unable to recover from her guilt, Lady Macbeth kills herself. When this news reaches Macbeth, hes already in deep despair. Abandoned by his noblemen and knowing his own days are numbered, he delivers one of the most desolate soliloquies in the English language. In this extended metaphor, Macbeth compares life to a theatrical performance. Days on earth are as short-lived as the candles that illuminate the Elizabethan stage. Each person is nothing more than a shadow cast by that flickering light, a silly actor who struts about and then vanishes when the candle is snuffed. In this metaphor, nothing is real and nothing matters. Life is a tale told by an idiot†¦ signifying nothing. American author William Faulkner titled his novel The Sound and the Fury  after a line from Macbeths soliloquy. Poet Robert Frost borrowed a phrase for his poem, Out, Out - . Even the cartoon Simpson family embraced the metaphor with a melodramatic rendition by Homer Simpson. Ironically, Shakespeares tragedy ends soon after this somber speech. Its easy to imagine audiences blinking from the theater, wondering, Whats real? Whats illusion? Are we part of the play? Sources Garber, Marjorie. â€Å"Shakespeare and Modern Culture, Chapter One.† 10 Dec. 2008, www.nytimes.com/2008/12/11/books/chapters/chapter-shakespeare.html. Excerpted from the book, Pantheon Publishers.Liner, Elaine. â€Å"Out, Damned Spot!: The Best Pop Culture References That Came from Macbeth.† 26 Sept. 2012, www.dallasobserver.com/arts/out-damned-spot-the-best-pop-culture-references-that-came-from-macbeth-7097037.Macbeth. Folger Shakespeare Library, www.folger.edu/macbeth.Shakespeare, William. The Tragedy of Macbeth. Arden. Read online at shakespeare.mit.edu/macbeth/index.htmlThemes in Macbeth. Royal Shakespeare Company, cdn2.rsc.org.uk/sitefinity/education-pdfs/themes-resources/edu-macbeth-themes.pdf?sfvrsn4.Wojczuk, Tana. The Good Wife – Hillary Clinton as Lady Macbeth. Guernica, 19 Jan. 2016. www.guernicamag.com/tana-wojczuk-the-good-wife-hillary-clinton-as-lady-macbeth/.

River Birch Is a Favored Yard Tree in the Southern U.S.

River Birch Is a Favored Yard Tree in the Southern U.S. River birch has been called the most beautiful of American trees by Prince Maximilian, the emperor of Mexico when he toured North America shortly before his short-lived reign. It is a favorite yard tree in the southern United States and is sometimes messy to maintain if you are not hands-on when dealing with your yard. Betula nigra, also known as red birch, water birch, or black birch, is the only birch with a range that includes the southeastern coastal plain. It is uniquely the only spring-fruiting birch in North America. Although the wood has limited usefulness, the trees beauty makes it an ornamental highlight, especially at the northern and western extremes of its natural range.  Most river birch bark peels in colorful flakes of brown, salmon, peach, orange, and lavender and is a bonus for regions deprived of paper and white birches.  Ã‚   In his book, The Urban Tree Book, journalist, novelist, and publisher Arthur Plotnik entices amateur arborists to go tree peeping in U.S. cities. He gives vivid descriptions of trees he spots along his trek: Only the shaggy brown river birch seems truly adapted to cities, holding its own with urban heat blasts and the deadly borer. River Birch Habit and Range River birch grows naturally from southern New Hampshire south and west to the Texas Gulf Coast.  River birch is well named as it loves riparian (wet) zones, adapts well to wet sites, and reaches its maximum size in rich alluvial soils of the lower Mississippi Valley. Even though it loves wet ecosystems, the tree is heat-tolerant. River birch can survive modest droughts and does not compete with your lawn for water. River birch transplants easily at any age and grows into a medium tree of about 40 feet and rarely to 70 feet. River birch occupies large eastern north-south ranges in North America from Minnesota to Florida. The tree needs direct sunlight and is intolerant to shade.   River Birch Varieties The best river birch cultivars are the Heritage and Dura-Heat varieties. The Heritage or Cully cultivar was selected in 2002 as the tree of the year by the Society of Municipal Arborists. The trees wood has very little commercial value but is extremely popular as an ornamental tree that features salmon-cream to brownish bark that peels to reveal a creamy white inner bark that can be nearly as white as the white-barked birches. It is hardy  in  all U.S. climate zones, it is fast-growing, nicely forked, wind and ice resistant.   According to Michael Dirr,  horticulturist and a professor of horticulture at the University of Georgia, who praise the varietal in his book, Trees: Heritage river birch is an excellent selection with superior vigor, larger leaves, and greater resistance to leaf spot. Dura-Heat is a somewhat smaller cultivar that features creamy white bark color, better tolerance to summer heat, better insect and disease resistance, and superior foliage to the species. It typically grows 30 to 40 feet tall as a single trunk or multi-trunked tree. Leaves, Flowers, and Fruit of a River Birch The tree has male and female catkins, which are slim, cylindrical  flower  clusters that are grouped in 3s. The small cone-like fruit  opens and sheds small  nutlet  seeds in spring. What makes yard work a chore with the river birch are the falling catkins, fruit, and flaking bark that constantly litter the yard. The summer leaves have a leathery texture with a dark green upper side and light green on its  underside. The leaf edges are teethlike, with a double serrated appearance. The leaves are in the shape of ovals. In the autumn, the leaf color is golden-yellow to yellow-brown, and leaves have a tendency to drop quickly. River Birch Hardiness Zone River birch  is hardy through zone 4 on the U.S. Department of Agriculture zone map. The USDA Hardiness Zone Map identifies how well plants will withstand the cold winter temperatures. The map divides North America into 13 zones, of 10 degrees each, ranging from -60 F to 70 F. So, for zone 4, the minimum average temperatures are between -30 F and -20 F, which includes the entire U.S. with the exception of Alaska.

Comparison between Marxism and Neoliberalism Essay

Comparison between Marxism and Neoliberalism - Essay Example Marxism is a system of economic, social, and political philosophy based on ideas that view social change in terms of economic factors. This theory asserts that for human beings to survive they must produce and reproduce the materials necessary for life. As a result, the societies are therefore governed by forces of production1. Karl Marx then views the society as a divide between those that own the means of production and those that provide labour to those that own the means of production. Therefore, according to Marx, political economy is not about the relationship between commodities, prices, supply and demand. It is about the owners of wealth, and how they use it to exploit others. This classification of society into the exploiters and the exploited is what led to the rejection of capitalism by Karl Marx. Marx believed that although capitalism develops the productive powers of human societies to historically unprecedented heights, it does so in ways, which are also disabling, expl oitative, and undemocratic 5. In order to change this unjust order in the society Marx advocated for a revolution which would see the distribution of wealth from the few owners of production to all members of the society. The changing of this order would have to be by force as the owners of production are not willing to give up the means of production and will keep exploiting the working class(proletariat) to maintain their status quo. The problem of political economy of capitalism lay in labour.

First assigment Essay Example | Topics and Well Written Essays - 750 words

First assigment - Essay Example Personally, this artwork is the most beautiful set of limestone that I have ever seen in my entire life that is why I chose it for this assignment. The artwork is the Floor Mosaic Fragment Depicting Bacchus. The artwork is made of limestone tesserae with a dimension of 117.5 x 117.5 cm. The estimated date of its creation is before 5th century and its provenance is Daphne, from a villa at Daphne near Antioch or modern Antakya, Turkey (RISD Museum, nd). The artwork is an image of Bacchus in the center of the mosaic floor. The form of the whole artwork is a perfect square and inside the square is circle with a series of wave inside it. The color is flesh and inside the wavy circle is the image of Bacchus looking in the upper left corner of the box. He is wearing the typical roman garb with laurels on his head indicating that he holds a special position in roman society. I would like to compare the style of the artwork to Rembrandt’s later works where thick marks of brushes can be seen in the painting. It may look rough when scrutinized closely but its beauty is revealed when looked at a distance. The same is true with the floor mosaic fragment of Bacchus where its beauty can only be appreciated when looked at a distance because the color blends to form a complete whole portrait of Bacchus. There are also some details and decorations that may not be seen when the artwork is observed closely but can be appreciated when one steps back to appreciate the whole picture. For example, the roman leaves on the head of Bacchus may be just pebbles or lime stones when observed closely but when steps back, the intricate detail of the artwork can be appreciated. The same is true for the dress. Up close, it does not resemble to any work of art but just a collection of lime stones until of course one steps back and realize that it is in fact a dress. One has to remember that during that time, the formal method of drawing or painting did not yet

Cost and Price Analysis for Interagency Agreements Article

Cost and Price Analysis for Interagency Agreements - Article Example In the first section of the article, the author describes details about the cost and pricing analysis, and the various aspects of its differentiation. The author clearly marks that price is the birds-eye view while cost can be understood as the element by element review. Alongside, the author also states that price analysis can be used singly while cost analysis has to always involve price analysis. The ultimate outcome, as the author states, is to have the justification of fairness and reasonability of the analyses. The author also puts forth the idea for the sources of objective data coming from Historical Costs/Prices, Catalog or Market prices, Cost Estimating Relationships (CERs), Government Estimates, and Government Costs/Prices. Alongside this, further information regarding the value and program value has been given that clarifies any thoughts of the utility of the cost and price program. This section of the article gives a very good idea of the importance associated with the c ost and price analysis. The second section of the article is very much specific to the cost and pricing activity and practices in the inter-agency agreements. The article states that it is a common practice to have the price divided into cost components and have each justified with a written statement. The generally and widely used cost components include personnel, travel, equipment, supplies, contractual, construction, other costs, and the indirect costs.

Successfull marketing strategy analysis

Successfull marketing strategy analysis Marketing  is the process by which companies determine how products or services will be according of interest to customers, and the strategy use to increase in sales, communications and business development.  It is the process through which companies create value for customers and build strong  customer relationships  in order to capture and get good and positive feedback from customers in return. Marketing Planning Process: The planning process for the market can be described as shown in the figure below: For an organisation the target should be specific target, the objective concern as profitability, markets growth, efficiency, financial resources, organizational structure, and social responsibility. 2) Situational Analysis: Before developing a marketing strategy for a company this is important to conduct some analysis. This is form of essential part of any business or preparing marketing plan and should be reviewed over time to ensure that it is according to current situation. The following can be use to assess situational analysis for a company. The elements worth considering include: Product Situation What is current product? We cant break this definition up into parts such as the core product and any secondary or supporting services or products that also make up whats being sold. It is important to observe which different parts in order to be able to relate this back to client needs. Competitive situation To analyse the competitors what their situation and compare the feature/ benefit analysis. What are their competitive advantages? Distribution Situation Its about to Review the company distribution Situation how the product getting to market? Is it possible to get their through distributors or other intermediaries? Environmental factors Which external and internal environmental factors should be taken into account. This can include economic or sociological factors that impact on the companys performance. 3) SWOT analysis SWOT analysis is a strategic planning method used in to a business to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project. Also specifying the objective of the business venture and identifying the internal and external factors that are in the favour and those which are not in favour to achieve that objective. 4) Assumption Made: While preparing a strategy in a business assumption are very important and need to be focus on that. Its mean we made some assumption while taking any decision. Furthermore to attempt the predict future outcomes from the external and internal things. Some of the assumptions that made when a business plane and process are made, very likely to come true. Assumption-based planning identifies and tests the assumptions made in a business plan, the formulation of hedging actions and the construction of what-if scenarios. 5) Marketing Objectives: These objects should be as follows: Long-term Brand Value New Product/ Innovation and service Clear Product Definition Growth in market share 6) Forecasting results of strategies: Comparison strategies for effectiveness: Comparing promotes development, concept development, and higher level thinking.   Some company didnt compare like-for-like products forever. Some company battle between their products. A comparison strategy is the  process of identifying how things are alike and different. Marketing mix: When marketing their products firms need to create a successful mix of the right product ,sold at the right price, in the right place ,and of course using the most suitable promotion. In order to achieve its goal ,the company has to implement the main four Ps of the marketing mix . mmix Product Strategy: Product strategy is any decision that helps the company continue to develop new products around its signature ,it is very important for a company to implement its plans in a better way by Defining the characteristics of a product or service to meet the customers needs. Ducati failed to maximize sales of its all-new Monster;  Ducati  has added the 804cc engine to the range. The thinking goes that the Monster 1100 is too big, the Monster 696 is too small, but, hopefully, the  Ducati Monster 796  will be, like a bowl of warm porridge, just right. That engine gets pulled out of the Ducati Hypermotard 796 and shares that bikes 87bhp, 58lb/ft and wet slipper clutch. Combined with a low dry weight of 167kg .(369lbs) and the bikes friendly, flat-barred riding position, those new figures could make the Monster 796 the perfect first big bike for target market riders.   Pricing strategy: Identifying the total cost to the user (which is likely to be higher than the charge you make) is a part of the price element. Monster 796 the Urban Icon, as the name suggests is a luxury item launched by Ducati for those who look for brand and status symbol, price hardly matters for them. As per our target market the professional and sports people are going to buy it so following the porters differentiation strategy the pricing strategy will be premium. The Monster 796 will be available in the UK from May 2010 onwards and will be priced at  £6,995, with the ABS version at  £7,695 because our customers look for quality not price. Promotion Strategy: This includes advertising, personal selling like attending exhibitions, and sales promotions like special offers, and also atmospherics such as creating the right impression through the working environment. Public Relations is included within Promotion by many marketing people. Promotion strategy for Ducati: Advertising: The advertising campaign will be focused on the two target markets identified in the target market section, (Males and females).The purpose of the advertising campaign is to increase brand awareness of the Monster 796 the Urban Icon. The sources of advertising are TV, Internet, Magazines, sport websites and the advertisement will show the new looks, features and the style of Monster bike. Sales Promotion:   Ducati will use sales promotion to increase brand awareness, market share and revenue. The use of Point of Sales Displays will be used with a gift coupon for the purchase of Ducati 796. Although, the use of Point of Sales Displays produces a short-term effect in revenue and market share, the brand awareness will have a long-term effect. The use of this sales promotion along with the rest of the marketing strategy will produce a long term increase in both revenue and market share. Direct Communications: Direct communications will be used to measure brand awareness, as well as increase brand awareness and market share.   A survey will be sent out as a focus mailing to Ducatis target markets. The survey will measure; brand awareness of insect repellents, likes and dislikes between Ducati and its competitors, and the outdoor activities of the survey taker.   Place Strategy:. Looking at location and where a service is delivered, in other words, Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet. Ducati has good relationship with its all dealers throughout the UK. The dealers are contributing a lot to the overall performance of the company. The company is recognising their efforts with the rewards to improve it distribution strategy. Ducati dealers from all over the UK gathered for the annual Ducati dealer meeting during the recent London Motorcycle Show at Excel. The dealers were presented with an overview of 2009 and the plans and strategies for 2010 which should prove to be exciting times for the Ducati dealer network with the launch of the eagerly awaited Multistate and other innovative bikes such as the Monster ABS models. ANSOFFS Matrix: The Ansoff Growth matrix is a tool that helps businesses decides their product and market growth strategy.. It is used by marketers who have objectives for growth. Ansoffs matrix offers strategic choices to achieve the objectives. (Johnson, G. et. al., 2002) Market Penetration Is one of the four growth strategies of the  Product-Market Growth Matrix  defined by  Ansoff. Market penetration occurs when a company enters/penetrates a market with current products. The best way to achieve this is by gaining competitors customers (part of their market share). Other ways include attracting non-users of your product or convincing current clients to use more of your product/service (by advertising etc). Ansoff developed the  Product-Market Growth Matrix  to help firms recognize if there was any advantage of entering a market. Market Development Market development is the name given to a growth strategy where the business seeks to sell its existing products into new markets. There are many possible ways of approaching this strategy, including: à ¢Ã¢â€š ¬Ã‚ ¢ New geographical markets; for example exporting the product to a new country à ¢Ã¢â€š ¬Ã‚ ¢ New product dimensions or packaging: for example à ¢Ã¢â€š ¬Ã‚ ¢ New distribution channels à ¢Ã¢â€š ¬Ã‚ ¢ Different pricing policies to attract different customers or create new market segment Product Development Companies develop new products in existing markets. This is called  product development. An organization that already has a market for its products might try and follow a strategy of developing additional products, aimed at its current market. Diversification The two principal objectives of diversification are Improving core process execution, and/or Enhancing a business units structural position. The fundamental role of diversification is for corporate managers to create value for stockholders in ways stockholders cannot do better for themselves1. The additional value is created through synergetic integration of a new business into the existing one thereby increasing its  competitive advantage Implementing the Ansoffs matrix growth strategies on Ducati Company Market Penetration: The company has to get some more market share buy promoting and selling its new Monster bike, especially in the UK market where its sale decreased by 18% last year. The company has a good brand name so it is easy for them to eat up the competitor market share if they can provide some more customer benefit. Product Development: As far as the new target market is concerned the company has a great opportunity to expand its market share with the launching of Ducati Monster 796 and to produce the similar and more modified models in near future which includes female bikes as well. Market Development: The UK sport market is very large and Ducati is not having the enough market share as compare to its competitors, so the company has to broaden its market in UK. Ducati has to increase the range of dealers and to make sure that every corner of the country is covered by the company. Diversification: Bringing the new vehicles like monster 796 is the good choice for the company in order to meet the customers new and requirements and expectations and the company has to focus on the green technology products soon in order to strengthen its reputation in market and to bring a change in company style. New Marketing Strategies (strategic options) 1-Porters Generic strategy (Differentiation Strategy): According to Michael Porter, the generic strategy is to be unique in the industry along some dimensions that are widely valued by buyers. It is rewarded for its uniqueness with a premium price. A firm that can achieve and sustain differentiation will be an above-average performer in its industry if its price premium exceeds the extra costs incurred in being unique. (Porter M, 1985) Ducati main target is people who look for quality instead of price; the company adds something more to their products as compared to the competitors. Differentiation strategy will help company to achieve its premium price and to meet the needs of the target customers. Michael Porter has classically defined five forces that drive industry competition, and has described a valuable approach to assessing the overall competitive dynamics of an industry. This approach has come to be known as a five-force analysis. (Colley.J et al, 2007) Managing change ( Kotter,1998) ,According to change management guru John Kotter, fewer than 15 of the 100 or more companies studied have successfully transformed themselves. While the particulars of every case vary, Kotter has identified eight critical stages of successful change management. Mismanaging any one of these steps can undermine an otherwise well-conceived vision. PESTEL ANALYSIS: Macro environment Macro is remote environment of a company comprising economic, social, political, technological and ecological. One way of looking at remote environment is PESTEL framework. http://www.businessmate.org/images/PESTEL.jpg Swot analysis: SWOT  analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues.  SWOT  stands for strengths, weaknesses, opportunities, and threats.  Strengths and weaknesses are internal  factors. Opportunities and threats are  external  factors. In SWOT, strengths and weaknesses are  internal  factors. For example: Strength  could be: Your specialist marketing expertise. A new, innovative product or service. Location of your business. Quality processes and procedures. Any other aspect of your business that adds value to your product or service. A  weakness  could be: Lack of marketing expertise. Undifferentiated products or services (i.e. in relation to your competitors). Location of your business. Poor quality goods or services. Damaged reputation. In  SWOT, opportunities and threats are  external  factors. For example: An  opportunity  could be: A developing market such as the Internet. Mergers, joint ventures or strategic alliances. Moving into new market segments that offer improved profits. A new international market. A market vacated by an ineffective competitor. A  threat  could be: A new competitor in your home market. Price wars with competitors. A competitor has a new, innovative product or service. Competitors have superior access to channels of distribution. Taxation is introduced on your product or service. Implementing SWOT analysis on Ducati company The following SWOT analysis will provide insights into Ducatis internal strengths and weaknesses at the end of the turnaround as well as the opportunities and threats posed by the external environment in which the company operates. Strengths Technical Excellence Efficient Value Chain ensure quality Strong Brand Location Advantages Effective management Strategic Alliances Weaknesses Narrow Target Audience Polarized sales Low economies of scale Sparse Dealer Network Limited Growth since yr. 2000 Opportunities Fast growing segment Customers of Japanese motorcycles have low brand loyalty Reduction in international trade barriers Threats Low price of competitors Competitors enjoy lower costs Competitors have high economies of scale and low cost of capital These strategies can be adopted for the best marketing: Branding strategy New product develops plc strategy Market segmentation positioning strategies Sustained marketing strategies with ethics and social responsibility Competitive strategies for marketing Relationship management strategies International marketing Some of the strategies explained below with example. Branding: Company brand is not what thinks of the company, its about what the customer thinks it is. And in an industry where the patent expiration clock is constantly ticking, its vital to make a lasting impression, and quickly, Patricia Malone offers five steps to creating a brand. Example: In the pharmaceutical world, when one considers the enormous pressure from reimbursement sources on providers to prescribe generics rather than brand-name products, the importance of branding prior to patent expiration is clear. Beyond that, the entire branding process has value for a company because it helps the business focus on, enhance and be consistent with its message. In addition, it enables a company to continually test the message and see if its being played back the right way. findarticles.com/p/articles/mi_qa5351/is_200405/ai_n21348846/ Market Segmentation strategy: To compete successfully in todays volatile and competitive business markets, mass marketing is no longer a viable option for most companies. Marketers must attack niche markets that exhibit unique needs wants. Market segmentation is the process of partitioning markets into groups of potential customers with similar needs or characteristics who are likely to exhibit similar purchase behaviour. http://www.s-m-a-r-t.com/Exp_marketseg.htm Product Development Strategy: Effective project planning is critical to implementing new product development strategies. In some cases new product development strategy initiation includes original research but in this case research actually resulted in the formulation of the new product concept Example: Ground breaking research undertaken at Victoria University (VU) showed that children wake up to smoke alarms with familiar voices much more easily than they do with traditional smoke alarms that beep. VU Researcher Dorothy Bruck said: One hundred percent of children tested have woken to the mothers voice message- played at 1am in the morning. This compares to only 57 percent wakening to the current smoke alarm signal, played at the same time of night and at the same volume. This ground breaking new product development research set the stage for KidSmarts intellectual property suite and drove our new product development strategies. From the start, we mapped out our performance requirements, usability strategies and product cost targets. It was also critical early on in the new product development process to identify component suppliers and production strategies for all major components including the actual smoke sensor. bresslergroup.com/process/speed_planning.asp

Film Analysis of Bowling for Columbine by Michael Moore Essay -- Movie

Film Analysis of Bowling for Columbine by Michael Moore In the recent film â€Å"Bowling for Columbine,† Michael Moore claims that fear drives people to violence; a short animation clip is also used by Michael Moore to depict the history of the United States in the documentary. The animation brought out a number of issues that set people thinking. Issues on race, fear and violence are also discussed in the documentary (as well as the interview of Oprah Winfrey and Michael Moore.)It is shocking to realize how people have got involved in the culture of fear, and violence. The discrimination of the blacks in America is also discussed in the film. Having watched this documentary, I was totally appalled. Thoughts went through my head, and questions were left unanswered. Are people treated justly and equally? It seems to me that the answer is no. The world did not seem safe anymore, and an example of that being that bullets were made easily available in stores such as â€Å"K-mart†. â€Å"It’s an American tradition; it’s an American responsibility to be armed. If you’re not armed you’re not responsible.† is a quote given by a militia member. It seems to me that the Americans are caught up in their own world only worried about themselves. There is some form of self-obsession going on in the country, as people only care about their own well being, and another example is a quote given by a female militia member â€Å"Because, being a female, for one, I felt it was important to be able to protect myself with the best means possible. And one of those means is having a gun. When a criminal breaks in to your house, who is the first person you’re going to call? M... ... of guns, for example the killings of student in Columbine. In my opinion, â€Å"The biggest problem has been the gun possession by these adolescents in suburbia.† The six year old boy killing his classmate as the gun was of easy accessibility. All of these could have been avoided if fewer guns are involved. And with fewer guns, there would be less violence, more peace and security for the citizens of America. Thus in conclusion, I believe that more effort could be put in to stop all the issues of fear, killings and discrimination. Most of the issues could be avoided if people stopped being so paranoid and self-centred. I believe that the issues on killings and violence can be resolved peacefully without the involvement of guns. If people were to trust each other more, the world would be a much better place to live in.